My Chemical Romance Codexery

Battery City

A post-apocalyptic town run by Better Living Industries.

Battery City

Battery City is the dystopian urban setting central to the narrative of My Chemical Romance's 2010 concept album *Danger Days: The True Lives of the Fabulous Killjoys*. It is a post-apocalyptic town run by the megacorporation Better Living Industries, where the band's music video for "Sing" is set. The city serves as the location where the Killjoys—Gerard Way as "Party Poison", Frank Iero as "Fun Ghoul", Ray Toro as "Jet Star", and Mikey Way as "Kobra Kid"—infiltrate the company's facilities to rescue a girl named Missile Kid from Korse and his band of "Draculoids". The city is the oppressive backdrop against which the Killjoys fight for freedom.

First appears
Danger Days: The True Lives of the Fabulous Killjoys (2010)
Notable inhabitants
The Fabulous Killjoys, S/C/A/R/E/C/R/O/W, Korse

Verified Timeline

200820102011

Lore & Background

Battery City is a post-apocalyptic town controlled by the megacorporation Better Living Industries. The music video for "Sing"—a sequel to the video for "Na Na Na (Na Na Na Na Na Na Na Na Na)"—shows the band as the Killjoys infiltrating the company's facilities to rescue Missile Kid (played by Grace Jeanette) from Korse (played by Grant Morrison) and his band of "Draculoids". Despite being significantly outnumbered, the Killjoys are ultimately able to save Missile Kid with the help of Dr. Death Defying (the narrator of *Danger Days*, played by Steve, Righ?); however, the Killjoys are killed in the process. The concept of the Killjoys—a group of rebels living in a post-apocalyptic world—was originally conceived by Gerard Way and Shaun Simon in 2008 as a comic book idea, which developed to become the concept behind *Danger Days*.

In Their Own Story

In the music video for "Sing", Battery City is the setting where the Killjoys—Party Poison, Fun Ghoul, Jet Star, and Kobra Kid—launch a rescue mission. They invade Better Living Industries' facilities to free Missile Kid from Korse and his Draculoids. Though outnumbered, the Killjoys succeed in saving Missile Kid with assistance from Dr. Death Defying. However, the rescue comes at a cost: the Killjoys are killed in the process. The video serves as a continuation of the plot established in the one for "Na Na Na", with Battery City remaining the central location of the conflict between the rebels and the corporation.

Reader's Guide

Battery City appears in the music video for "Sing", co-directed by Gerard Way and P. R. Brown, which debuted on MTV on November 18, 2010. A one-minute trailer was released on November 3, 2010, and a director's cut followed on March 10, 2011. The city is depicted as a post-apocalyptic town run by Better Living Industries, featuring the company's facilities that the Killjoys infiltrate. Key characters encountered in Battery City include Korse (played by Grant Morrison), his Draculoids, Missile Kid (played by Grace Jeanette), and Dr. Death Defying (played by Steve, Righ?). The city's narrative role is as the antagonistic stronghold where the Killjoys ultimately sacrifice themselves to save Missile Kid.

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